Welcome to Canada!
Canadian fashionistas can leave their passports at home with American fashion chains LOFT and Kate Spade New York, as well as British retailer Ted Baker London, opening up stores at the recently expanded Yorkdale Shopping Centre in Toronto.
“Toronto is a world-class city with a progressive fashion industry of both local and internationally renowned brands and designers. Ted Baker is thrilled to be making Toronto and … Yorkdale Shopping Centre, our first Canadian home,” says Ray Kelvin, Ted Baker London’s founder and CEO.
And, just in time for the holiday season, Canadian retailers Addition Elle and Simons are making your shopping experience a little more beautiful.
Addition Elle recently unveiled an updated store concept at Galeries d’Anjou in Montreal along with new ads and marketing strategies and new products, like women’s brand name fashion jeans and boots designed to fit women with wider feet and calves.
Simons, a privately owned fashion department store with seven locations in Quebec, is also moving to stay ahead of an expanding Canadian retail landscape with the recent opening of a 95,000 square-foot store in Canada’s largest shopping centre, the West Edmonton Mall.
“We’re passionate about style and believe in destination stores that combine beautiful architecture and art to help showcase our unique mix of designer and private label fashions for women and men of all ages,” says Peter Simons, CEO of Simons and one of the fifth generation to work the family business that started in 1840 with a store that’s still going strong in one of the oldest, most historic areas of Quebec City.
Little expense was spared in the latest venture in the West Edmonton Mall, with shoppers treated to interactive areas with mini digital photo booths, access to social media outlets for instant feedback from friends and a gaming wall, amongst other novelties.
“We’re encouraged by the very positive response that we’ve received from the many fashion conscious shoppers in our new West Edmonton Mall store, and we’re eager to expand further, but there’s a strong demand for good locations,” Simons says.
Competition for prime Canadian locations is as sure as the planned arrival of large American retailers like Nordstrom and Target, which has been taking steady aim at Canada’s retail scene by hosting special events across the country for more than a year.
Starting Friday in Halifax, Target will roll out a cross-country, “three week holiday road trip that will include artistic performances and other surprises in more than 20 communities from coast to coast, to give Canadians a taste of what they can expect when Target opens in 2013,” according to Livia Zufferli, Target Canada’s director of marketing.
While Canadians wishing to shop at Canadian Target stores have just a few more months to wait, those wanting to shop at Nordstrom will have to cool their credit cards a little longer.
“We’re excited about our entry into Canada; however we’re very mindful of finding the right locations. We know that Canadians already choose to shop our stores and have about 15,000 Canadian (credit) card holders,” says Blake Nordstrom, the president of Nordstrom, Inc., which recently announced four Canadian locations slated to open in 2014 and 2015.
BLOG: Watch for Heather Toskan’s new Beauty and Style blog heathertoskansunbeauty.wordpress.com, posting soon.