Men, are you feeling the heat to find the perfect gift for your partner this year? A new lingerie hotline is here to help reveal the secrets of buying intimate apparel for her.
For more than 30 years, Dianes Lingerie has seen every hopeless faux-pas as men try to shop for undergarments at Christmas and walked generations of men through the murky waters of purchasing proper lingerie.
“We want to help give men confidence and ensure they’re armed with facts when walking into a lingerie store,” said Lynda Barr, director at Dianes Lingerie. This year they have created an informative video and set up a toll-free lingerie hotline at 1-877-458-BRAS (2727), operating during regular business hours seven days a week until Dec 24, to help answer questions and provide expert advice.
“We find that men struggle with these purchases from their 20s into their 60s,” observed Barr. “But men are definitely finding it easier to ask than in years past. When I started working here we’d see men walk by the store two or three times before coming in. Now they just walk straight in.”
And for those still too afraid or embarrassed to ask for help — don't be. Lingerie experts love to provide you with the advice and expertise that you need, and whatever your concern they've heard it all before. In the words of Dianes Lingerie, "You have to ask yourself — would you rather look stupid buying lingerie or giving it?"
Pro-tips for our gentlemen readers:
Size matters (no matter what they say). Too small is as bad as too big.
It's all about cups. Sneak into her room when she's in the shower and get the right cup size … or, you know, you could just do her laundry.
Match her style not yours. Make sure it's something she likes when matching colours and fabrics for outfits. A fantasy role-playing outfit that she would never wear isn’t much better than buying her that new Snap-on socket set you were sure she’d love.
Practicality. Guys, buying a practical bra is not romantic. If you do this, expect soap-on-a-rope for your next gift … at best.