US tech shoppers are set to choose tablets above PCs and Apple above all other brands this year shows a new survey.
The latest Pricegrabber survey brings with it festive cheer for Apple and a case of 'Bah! Humbug!' for the traditional PC industry. In its survey of over 1500 US consumers, 59% of respondents said that they'd rather get a tablet than a PC for holiday gift-giving.
When asked if they preferred any tablet in particular, 63% said they wanted a full-size iPad, with a further 24% preferring the iPad Mini. However, not everyone is impressed by Apple: 22% wanted a Samsung Galaxy Note Tab. Microsoft also got in on the action with 13% saying that a Surface RT was on their wish list.
When asked which device they would like solely from the 7-inch category, 45% plumped again for the iPad Mini, and 27% an Amazon Kindle Fire HD, with 19% hoping for a Nexus 7.
"Tablets continue to grow in popularity as a top holiday gift, especially with the emergence of lower-priced tablets targeting budget-conscience consumers. We expect to see a lot of shopping activity in the tablet category again this holiday season, with retailers battling it out to win the consumer dollar," said PriceGrabber VP Rojeh Avanesian, of the survey.